MAB Showing Steady Progress On Turnaround Plan
Malaysia Airlines Bhd, MAB is showing steady progress on the turnaround plan and is working on generating more revenue, whilst maintaining strict cost discipline.
The focus according to Chief Executive Officer, Peter Bellew has been on cost management and continuous product improvement in food, on time performance and new business class seats.
In a statement, Bellew said that the national carrier is currently working on revenue generation with more aggressive marketing and sales initiatives for the second half of 2016.
The airline posted a weaker performance for the second quarter due to soft demand during Ramadhan.
Passenger load factor lowered to 68.6 percent from 68.9 percent in the first quarter this year, while passenger yields fell to 22.5 sen from 22.6 sen.
Bellew expects an improved performance in business class loads in the fourth quarter.
Moving forward, MAB plans to aggressively engage with travel agents, a key target audience in Malaysia.